To me, full-service brokerage doesn't mean doing the same old thing.  I think that a lot of real estate practices are antiquated, and my philosophy of selling is to trim the fat by cutting out all of the things that agents have been doing for years out of habit that don't really help to sell your home in today's market.

Realtor Luncheons.  Open Houses.  Just some of the antiquated real estate practices that are not a part of my business model.  I believe the consumer is far smarter and more in control of the decision to buy than in years past.  Do you really think a buyer's decision to spend 100's of thousands of dollars has anything to do with the gumbo served amongst a bunch of real estate agents at a Realtor luncheon?  I believe superior photography, video, pricing and internet marketing are the future of real estate - not the same old worn out practices that keep agents rubbing shoulders and giving each other door prizes.  As far as open houses - from sitting at my fair share of them I've noticed a few things.  The buyers that attend them are not ready to buy.  They are in the early stages of looking at homes and generally don't buy during the time period that your house is on the market.  Real estate agents continue to open their listings every Sunday for two reasons - to make their sellers happy (the same reason they do luncheons) and because it puts them in front of a number of prospective buyer & seller clients which can be great for their business down the road.  Bottom line, serious buyers are represented and scheduling appointments with their agent - this is where offers come from, not from a chance encounter on Sunday afternoon!  If you were looking for a home, would you limit your choices to the homes that happened to be serving cookies this Sunday?!  By avoiding activities that don't sell homes, I have more time to focus on aspects that achieve better results for my clients.  ~Zane