Zane Gerringer Real Estate - Greensboro Realtors
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ZANE GERRINGER REAL ESTATE, INC

Full Service Brokerage & Guidance

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To me, full-service brokerage doesn't mean doing the same old thing.  I think that a lot of real estate practices are antiquated, and my philosophy of selling is to trim the fat by cutting out all of the things that agents have been doing for years out of habit that don't really help to sell your home in today's market.

Why

A real estate transaction is complicated. Selling a home requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page government-mandated settlement statements. I can manage the documentation and eliminate confusion and duplication of effort.

Service

  • Professional Guidance from a REALTOR® & GRI
  • Maximum Exposure to the Market via the Triad MLS, Allentate.com, and our many other web syndicates.
  • Staging advice, Pricing Strategies, Accessibility
  • Access to a network of trusted vendors for all of your real estate needs
  • Tech-savvy marketing, conscientiousness  and communication

Compensation

Real estate commissions are not set in stone and are always negotiable.  By working with Zane Gerringer to market your property, we can ensure you have maximum exposure and get the results you want.  Yes, we charge 6% for resale of residential single family homes but you get what you pay for - and remember real estate professionals do not receive compensation until you close on your property.  3% is offered as buyer agent compensation.
Full Service Real Estate Brokerage

Vs. Flat Fee or FSBO

What are you really saving?  If you list in MLS, you pay a flat fee, still offer 3% commission to buyer agents (co-brokerage), pay outrageous fees for necessary forms, signs and so on.  But (and this is a big but) - you risk pricing your home incorrectly and making any number of costly mistakes that could cost you a lot more than the extra 1-3% you're trying to save.  Statistics show that the vast majority of owners that attempt to sell without assistance (FSBO) eventually list with a REALTOR®

The Fat

Realtor Luncheons.  Open Houses.  Just some of the antiquated real estate practices that are not a part of my business model.  I believe the consumer is far smarter and more in control of the decision to buy than in years past.  Do you really think a buyer's decision to spend 100's of thousands of dollars has anything to do with the gumbo served amongst a bunch of real estate agents at a Realtor luncheon?  I believe superior photography, proper pricing and internet marketing are the future of real estate - not the same old worn out practices that keep agents rubbing shoulders and giving each other door prizes.  As far as open houses - from sitting at my fair share of them I've noticed a few things.  The buyers that attend them are often not ready to buy.  They are in the early stages of looking at homes and generally don't buy during the time period that your house is on the market.  Real estate agents continue to open their listings every Sunday for two reasons - to make their sellers happy (the same reason they do luncheons) and because it puts them in front of a number of prospective buyer & seller clients which can be great for their business down the road.  Bottom line, serious buyers are represented and scheduling private appointments with their agent - this is where offers come from, not from a chance encounter on Sunday afternoon!  If you were looking for a home, would you limit your choices to the homes that happened to be serving cookies this Sunday from 2 to 4?!  By avoiding activities that don't sell homes, I have more time to focus on aspects that achieve better results for my clients.  ~Zane
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Zane Gerringer 
​Real Estate, Inc.

Zane Gerringer, ​Broker in Charge
info@zanegerringer.com
336-697-6675
Greensboro Realtor, Zane Gerringer
806 Green Valley Road, Suite 200, Greensboro, NC 27408 | Firm License C24092 
By Zane Gerringer
  • Home
  • About
    • Zane Gerringer
    • Testimonials
  • Search Homes
    • Search By Map
    • Search By Address
    • Search By City
  • Buyers
  • Sellers
  • Services
  • Contact