Full Service Brokerage & Guidance
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To me, full-service brokerage doesn't mean doing the same old thing. I think that a lot of real estate practices are antiquated, and my philosophy of selling is to trim the fat by cutting out all of the things that agents have been doing for years out of habit that don't really help to sell your home in today's market.
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CompensationReal estate commissions are not set in stone and are always negotiable. By working with Zane Gerringer to market your property, we can ensure you have maximum exposure and get the results you want. Yes, we charge 6% for resale of residential single family homes but you get what you pay for - and remember real estate professionals do not receive compensation until you close on your property. 3% is offered as buyer agent compensation.
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Vs. Flat Fee or FSBOWhat are you really saving? If you list in MLS, you pay a flat fee, still offer 3% commission to buyer agents (co-brokerage), pay outrageous fees for necessary forms, signs and so on. But (and this is a big but) - you risk pricing your home incorrectly and making any number of costly mistakes that could cost you a lot more than the extra 1-3% you're trying to save. Statistics show that the vast majority of owners that attempt to sell without assistance (FSBO) eventually list with a REALTOR®
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The Fat
Realtor Luncheons. Open Houses. Just some of the antiquated real estate practices that are not a part of my business model. I believe the consumer is far smarter and more in control of the decision to buy than in years past. Do you really think a buyer's decision to spend 100's of thousands of dollars has anything to do with the gumbo served amongst a bunch of real estate agents at a Realtor luncheon? I believe superior photography, proper pricing and internet marketing are the future of real estate - not the same old worn out practices that keep agents rubbing shoulders and giving each other door prizes. As far as open houses - from sitting at my fair share of them I've noticed a few things. The buyers that attend them are often not ready to buy. They are in the early stages of looking at homes and generally don't buy during the time period that your house is on the market. Real estate agents continue to open their listings every Sunday for two reasons - to make their sellers happy (the same reason they do luncheons) and because it puts them in front of a number of prospective buyer & seller clients which can be great for their business down the road. Bottom line, serious buyers are represented and scheduling private appointments with their agent - this is where offers come from, not from a chance encounter on Sunday afternoon! If you were looking for a home, would you limit your choices to the homes that happened to be serving cookies this Sunday from 2 to 4?! By avoiding activities that don't sell homes, I have more time to focus on aspects that achieve better results for my clients. ~Zane
